Unbound Snacks
In 2021, a new walnut snacking brand came to us looking to gain visibility and building brand recognition as they geared up to launch their rebrand and officially sell online. They came to us wanting to lean into their funky Albert-Einstein-inspired branding to build momentum around their brain-boosting walnut snack flavors.
The Challenge
Unbound Snacks came to us with something a lot of brands would kill for — a genuinely great product and a brand identity to match. The challenge wasn't fixing anything. It was building from zero and building fast. New account, new brand, no existing audience — which meant the strategy had to prioritize one thing above everything else: visibility.
The Strategy
We didn't just post product photos and hope for the best (we never do 👀). Instead, we built a content strategy that positioned Unbound Snacks inside the lifestyle, food blogging, and recipe spaces — putting them in front of audiences that were already hungry (literally) for what they offered.
At the 3-month mark, we shifted gears. We leaned into ASMR content to showcase their different flavors and health benefits in a way that was built to perform — not just look pretty. Two phases, one goal: get eyes on this brand.
The Results
In just 6 months, we drove an average of 250K organic views to Unbound Snacks' Instagram — and after month 3, that momentum started converting. Their newly launched website saw 250–750 visits per month from organic social alone. Oh, and we built their following from scratch to nearly 500 followers while we were at it.
Starting from zero has never looked so good.
“Sam helped us grow our social media accounts by creating fun and relatable content and was able to shed light on her knowledge of the audience within the food space. ”
“Sam is a delight to work with and helped us achieve more than we thought possible!
—Anjali Bhatti, Unbound Snacks