Jackie’s Food Affair
Jackie is a brilliant weight loss coach who came to us looking to grow her social media audience and strengthen her launches for her weight loss program that she launched quarterly.
The Challenge
Jackie came to us with a genuinely transformational offer — a quarterly weight loss program built around a framework that actually works.
The challenge wasn't the product. It was building enough visibility and trust for people to feel ready to say yes to something this personal.
Weight loss is one of the most saturated, sensitive, and skeptical spaces on the internet. Becoming known for the right things — and doing it in a way that felt empowering rather than triggering — required a strategy with a lot of intention behind it.
The Strategy
We led with food. Specifically — healthy food that didn't look or taste like a punishment.
By leaning into healthy alternative recipes, we gave Jackie a way to demonstrate her authority without leading every piece of content with "before and afters" and transformation talk. She could show people that eating well was actually enjoyable — and let that become the on-ramp into her world.
From there, we wove in her case studies carefully — highlighting real client results in a way that felt celebratory and human, not clinical or exploitative.
And then there's Jackie herself. Her personality is genuinely one of the most magnetic things about her brand — paired with her go-getter framework, she's the kind of coach people want to be around before they even know what she sells. So we made sure the content reflected that Jackie, not just the coach with the program to sell.
The Result
Over a 4-month sprint, we saw a 35% increase in visibility — and helped Jackie expand her presence beyond direct weight loss content into the broader healthy food and wellness space.
A bigger tent means a warmer, wider audience walking into every launch.
We supported her quarterly launches, events, and sign-ups throughout — and helped her build the kind of trust that makes a personal offer like this feel like an easy yes.
“As soon as we got to work, it was effortless.”
“She understood my mission, niche, tonality, came up with excellent content ideas, and kept me organized, up to date with trends, and upleveled me in ways I didn't know I needed! If you're looking for someone to take your content to the next level without ever deriving form YOU, look no further. Sam is your gal.”
—Jackie Cherkas