Savina Studios
Samantha came to us looking to utilize Instagram to scale her web and branding design business.
The Challenge
Samantha wasn't struggling because something was broken. She just hadn't started yet.
No consistent posting. No clear POV. A website still in progress and offers still being refined.
She had the talent and expertise — she just needed a strategy to match it and a reason to show up, even if there were still some balls in the air (for now).
The Strategy
We let Samantha's branding and personality do the talking — because that's what makes a service provider stand out in a saturated market.
Not a reinvented wheel. Not a gimmick. Just a clear point of view, communicated consistently.
While her offers were still taking shape, we focused on locking in her POVs — what she stands for, what she's known for, what makes someone choose her over everyone else. From there, we built content that showcased her portfolio work while giving her audience something just as important: a reason to like, know, and trust her as a person.
The content did the work. She showed up. & it worked.
The Results
In a 4-month sprint, Samantha landed 3 new clients — while her website was still being finished and her offers were still being refined.
She walked away with a clear POV framework she can build on, a content presence that actually reflects who she is, and the confidence to keep showing up.
Oh — and visibility increased 400%. But we'll be transparent: she wasn't posting at all before we started, so statistically, that one was always going to happen. 😂 The clients though? That part was all strategy.
“Working with Sam completely changed my view on social media.”
“One of the reasons I even reached out to her in the first place was because I saw a video of her that literally made me laugh out loud and I was like man I want to be her client. I used to have a really hard time showing up on social media in general and was really afraid of doing things wrong or imperfectly or being late to party But after working with Sam, I actually feel like social media can be really fun and also genuine. It really can look like whatever you want it to and you can show up. However feels good for you and your business. There's no one size fits all or right way to do it.
My favorite part about working with Sam was that from the jump it always felt super casual like I was chatting with a friend. She's super personable and easy to connect with. She really takes the time to get to know you and your business and shows up 100% for her clients.
Social media management has helped my business because it showed me how absolutely essential it is to be consistent and show up in my marketing on Instagram. Before working with Sam I had not posted on Instagram in like 6 months and had no incoming new leads or followers and essentially was just running my business from a referral standpoint and it was going great but as referrals started to dry up I was like dang. I really need to get online again and start marketing myself and as soon as I did (because of Sam) I had new leads and new inquiries and within 2 months of sam posting And creating content I had already made My investment in social media manage back twofold from two incoming projects that found me via social media, which is really cool.
Sam isn't just scheduling your posts and creating content, she genuinely steps fully into your business with you. she brings an insane level of strategic thinking and creativity that completely reframed the multitude of ways I could market my business. Working with her felt like having a strategist, a friend, and a cheerleader on my team every day. LOVE YOU!!!
Sam makes social media SEEM FUN!!!! she's honestly so funny, relatable and easy to collab with.”
—Samantha Didnato